UFI Xchange - How Koelnmesse and Swapcard Embrace Change

Baptiste Boulard, CEO & Co-Founder of Swapcard sits down with Patrick Woelke, VP of Digital at Koelnmesse, about their fruitful partnership. Baptiste reveals Swapcard’s long-term vision for the evolution of events and Patrick shares key results, tips and best practices for embracing change in trade shows and becoming more data-driven and digital. Don’t miss this session for practical tips based on the real-life experience of one of the industry’s biggest players with one of its leading technology platforms.

With: - BAPTISTE BOULARD, CEO & Co-Founder, Swapcard - PATRICK WOELKE, Vice President of Digital,Koelnmesse GmbH